One Question. $1.5B in Deposits.

The Certificate of Deposit journey was broken, and nobody knew.

The main mission

Alliant wanted to grow CD’s deposit balance. I owned the work end to end, from defining the problem and early research through high-fidelity design and prototyping.

CHALLENGE 1

Alignment.

WE WANTED TO GROW CD DEPOSIT BALANCE, BUT…

What would really make an impact?

During a meeting in June 2023 -

The Deposit Business Owner proposed letting members open multiple CDs at once.

I asked, "Why would that drive more CD openings?" The room went silent.

That moment led me to uncover the real issue: the CD opening flow was broken. And it sparked everything that followed.

“I had to navigate to a separate area to find the CD rates, outside of the purchase flow, which required me to leave the sign-up process and return again.”

“When creating a certificate, my joint account holder does not appear as an available option during the certificate creation process.”

“It makes me wonder if my money is safe because it’s so hard to find CD.”

CHALLENGE 2

The BEST CD Opening.

Bringing it all together.

After delivering the new CD Opening, I convinced the Product Owner to pursue other key opportunities: CD Renewal and Explore Products.

CHALLENGE 3

Dream bigger.

New CD Renewal

Every maturing CD is a retention risk. I designed a prompt mechanism that caught members at the right moment - and kept their deposits in.

Grew

Retained

35 → 61%

$140M

auto renewal flag

monthly

Introducing Explore Products

A better CD experience only works if members can find it. I designed Explore Products to solve discoverability - and turned it into a hub for every banking product we offer.

Increased

66%

engagement

Mobile

Double the impact.

CD Opening

Lastly, I brought everything to the Alliant App.

The very first time for 43.5% of our members were exposed to the product opening.

One Question. $1.5B in Deposits.