Transfer money.
Grew
Grew
26%
21%
Recurring volumn
Conversion
SCOPE
Redesign of transfer flow.
Designed new recurring transfer feature.
GOAL
Grow transfer volume
ROLE
Solo UX Designer
CORE TEAM
UX Designer (Hugo)
Product Owner
Mobile Engineer
Backend Engineer
FRAMING
The lack of recurring transfer was just part of the problem.
I was asked to add a Recurring Transfer feature to the mobile app - but after digging in, I found the bigger issue was friction across the entire money transfer experience, overwhelming screen to inefficient flows. Solving it meant adding recurring capability and redesigning the whole process.
