The Many Faces of Financial UX
Here’s how I’ve made the complete Alliant digital experience better through one crucial task at a time.
Money Transfer
- UI Refresh
- New recurring transfer feature
Profile Menu
- Better IA & Layout
- Improve findability
- New features added to reduce support calls
Account Details
- Modernize the layout
- Better info structure
Add Card to Wallet
- Enabling instant card usage
- Credit card usage increased by 178% after launch
Withdraw By Check
- Redesign for ease of use
- New features added to target pain points
- Cut support calls from 1,478/month to 523
Credit Score
- Refreshed UI
- Relocate entry point
- Bring parity to Alliant App
- Boosted engagement by 7,356% (773 to 58K/month)